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Archive for the 'marketing' Category



An evil viral marketing campaign

Published on February 1, 2007

Staring at the computer screen for too long?
“You will go blind!”
“You back will ache!”
“You can get carpel tunnel syndrome!” (whatever that is)

And you have a gajillion dollar industry of :ergonomic” office chairs, keyboards, accessories, pillows, screens, academics…
Fear is a great motivator to buy something. Call it the health industry if you want, I have no preference. […]